Content marketing is key to lead generation. And since individuals read less and less, visual content will be a huge part of your content marketing strategy. That means that you may be making some design mistakes without even realising.
Visual content is essential to put your ideas across to your readers. However, if you get the style wrong, you could stop yourself from creating leads. Keep reading to learn about the 5 most common design mistakes and the best ways to fix them.
If you wish to get the most from your visual content, you have to help your readers to read it. If all your material on the infographic or other medium is misaligned, it’ll look out of balance and potential clients will find it much harder to comprehend.
The ideal way to prevent sloppy misalignment is to put your content in a grid. It will help you guarantee that everything lines up properly and make it as simple as possible for your readers to digest.
2. Overuse of colour
Utilising colour in your visual content is a must. However you have to use it sensibly, otherwise you risk puzzling your readers. Overuse of colour will stop your readers from concentrating on the parts that you want them to keep in mind. Instead, it will make them squint and strain and stop reading the information properly.
To avoid confusing your readers, prepare a colour plan and use it. Use your brand colours if it’s appropriate, and select one dominant colour with 2 accent colours.
3. Selecting bad fonts
There are so many great fonts out there and it can be tempting to select one or more crazy ones. But utilising several styles with illustrations between headings will look unpleasant and stop the reader’s flow.
Select one font group to use in your infographic or other material and don’t use any more than 3 type styles to keep your content looking neat and tidy.
4. Using the incorrect resolution
One of the worst things that you see in visual material is where the designer has used the incorrect resolution for an image or made it too small. You’ll need to make sure that you’ve got the right resolution for the format you’re using, whether it’s print or online. That might mean producing different files in several formats and sizes if you’re going to be using the material in lots of places.
5. Adding a lot of illustrations
Visual media, especially infographics, look terrific with illustrations. But make sure you don’t overuse them. Illustrations do simply that – illustrate your points. So if something doesn’t enhance what you’re saying, don’t include it.
The key to visual content is to question everything you use. If it does not help you make your point, you probably don’t need to include it. Keep away from these design mistakes and you’ll develop great visual content that helps you to convert more leads.
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