Infographics have long been utilised as a marketing tool and visual aid. However, in the last few years, they have got a bad track record due to great deals of infographics being badly designed and researched.
Although you’ll find lots of examples online that are badly created, infographics can still be an important tool. If you get it right, you can improve your SEO with these simple, shareable and evergreen assets. Read our 8 reasons that you should still utilise infographics in your marketing strategy.
1. They help to break down complex information
Human beings are not excellent at breaking down large chunks of info. Rather than composing a long article describing data and analyzing charts, why not simply utilise the stats and charts in an infographic?
If you reveal beneficial information in an amazing visual way, individuals are more most likely to respond to it and share your material. That’s how you go viral. And if more individuals are seeing your content, you have got more chance of converting leads.
2. Infographics are evergreen
People react much better to visual information than text. Images get shared fives times more than text on Facebook, so it’s worth developing an infographic to share your evergreen content.
An infographic stays as a linkable resource that maintains its relevance and is most likely to obtain shares months after you originally published it. Compared to posts that are questionable or show surprising statistics, which might go viral if it reaches the right audience, infographics remain appropriate for a lot longer.
3. You can recycle your infographic material
An infographic does not simply have to be a piece of standalone content. You can use the visual material and recycle it into a press release, white paper or guide – whatever other types of content work for you.
You might get 3 pieces of content out of just one set of information.
4. They help develop editorial links
If you regularly attempt to guest post, you will see that webmasters are becoming more stringent about linking to external sites. Including an infographic gives you an excuse to link back to your site and still offer the reader important information.
Include the infographic in your post and link back to your site. It ought to constantly be embedded naturally in your content, otherwise you might be penalised by Google for auto-embed links.
5. You’re more likely to obtain link credit
Create an excellent infographic with interesting statistics and you could win link credits from journalists. Although you got the statistics from elsewhere, as long as you’ve referenced them it’s not your fault if you are credited rather than the original source.
6. You don’t need to spend a fortune making them
If you have got an internal graphic designer, then great – they can produce a brilliant-looking infographic and all it will cost is their wages and the software. However even if you do not have a graphic designer, you needn’t spend thousands of pounds on a design agency.
Find an independent graphic designer that has an excellent portfolio of work and hire them to develop your infographic. If you arrange your own research, you might spend as little as £600 on an infographic.
7. You can utilise infographics for news-jacking
News-jacking is where you take news stories and turn them into a marketing chance for your brand or website. Infographics are excellent for this function as it provides something for editors to utilise when they report on the news.
8. You’ll have quantifiable results for you to present
Infographics provide you with quantifiable results such as:
- Social shares
That implies you can present these quickly to your clients and show them how well you are doing.
So there you have it. These 8 reasons show that infographics are still pertinent for SEO and you should still work them into your marketing strategy.