Project Description

Big K Website

OUR WORK AND ACHIEVEMENTS

Big K

Brief

BigK are the UK biggest producer of charcoal, they approached us to design and implement an e-commerce site and full digital marketing strategy for their product. They wanted to reach directly with consumers rather then sell only via retailers. They had an e-commerce site but it wasn’t generating any income and need a complete rebuild with an SEO strategy in place.

Key areas that required focus in order to achieve this included:

  • E-Commerce site design and build
  • Onsite and offsite SEO
  • PPC advertising

Deliverables

To meet their requirements, we created and launched a new website with updated branding, complete with SEO-optimised content, design and e-commerce facilities. We built a payment gateway for their chosen credit card acquirer and integrated it into the ecommerce platform. There was a very limited budget for Paid marketing but we managed campaigns across Google, Bing and Facebook.

On a monthly basis we provided BigK with:

  • SEO and PPC management
  • Fresh content for the site
  • Monthly reporting
  • Social Media Management
SEO and PPC management
Content marketing
Reporting
Social media

Results

Our web development and design, PPC advertising and SEO services have successfully allowed Big K to start selling products directly to the consumer at higher margins.

Number 1 in Google for a range of search terms including:

  • restaurant charcoal
  • lumpwood or briquettes
  • wood charcoal
  • lumpwood
  • how to light a charcoal bbq

Our work has resulted in:

5059%
Increase in Organic traffic
£500,000+
Revenue per year
100%
Increase in revenue YOY
BigK SEO
Full Circle Marketing

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