Brief
BigK are the UK biggest producer of charcoal, they approached us to design and implement an e-commerce site and full digital marketing strategy for their product. They wanted to reach directly with consumers rather then sell only via retailers. They had an e-commerce site but it wasn’t generating any income and need a complete rebuild with an SEO strategy in place.
Key areas that required focus in order to achieve this included:
Deliverables
To meet their requirements, we created and launched a new website with updated branding, complete with SEO-optimised content, design and e-commerce facilities. We built a payment gateway for their chosen credit card acquirer and integrated it into the ecommerce platform. There was a very limited budget for Paid marketing but we managed campaigns across Google, Bing and Facebook.
On a monthly basis we provide BigK with:
Results
Our web development and design, PPC advertising and SEO services have successfully allowed Big K to start selling products directly to the consumer at higher margins.
Number 1 in Google for a range of search terms including:
Our work has resulted in:
Increase in
Organic Traffic
Revenue per Year
Increase in Revenue
YOY
