Brief
Objectives
MyFutureChoice, an innovative provider of educational services, sought to significantly enhance their online presence to cater to a global audience. The primary challenge was to transition from a monolingual to a multilingual platform, ensuring accessibility and engagement for a diverse international user base. This transformation was critical in enabling MyFutureChoice to effectively showcase their services and reach a wider audience. To achieve this, a comprehensive revamp of their digital infrastructure was necessary, starting with the development of a media-rich, multi-lingual website. The website needed to not only be informative and user-friendly but also seamlessly integrated with an advanced CRM system to facilitate efficient lead generation and customer bookings.
In addition to upgrading their digital presence, MyFutureChoice aimed to establish a robust CRM system that would streamline their interactions with both prospects and existing customers. This was vital for managing a growing international client base and ensuring a high level of service. The marketing strategy also required a significant shift, with a focus on localised campaigns that resonated with diverse educational institutions and stakeholders globally. This approach involved an intricate blend of targeted marketing tactics, including email marketing, social media engagement across platforms like Facebook and Instagram, and innovative use of automated WhatsApp messaging. The overarching goal was to not only expand the client base but also to create a more engaged and loyal customer community.
Deliverables
Multi-Lingual Website Development and Content Creation
CRM System Development
Building Key Contacts Database
Targeted Marketing Campaign to Schools
Print Marketing Campaign
Client Comments
The work by the team at Full Circle Marketing has been amazing and helped to lift the brand. Massive thankyou to FCM for all their work!
Results
The strategic initiatives undertaken by MyFutureChoice led to significant achievements:
A remarkable increase in revenue, rating 10/10.
Brand Visibility
A substantial improvement in brand visibility, achieving a 9/10 rating.
Expansion
Successfully expanded market share, particularly in international domains, with an 8/10 rating.
Excellence
Achieved a perfect score of 10/10 for overall brand work, reflecting the effectiveness and coherence of the marketing and branding strategies.
Conclusion
The strategic initiatives undertaken by MyFutureChoice resulted in a dramatic transformation of their digital and marketing capabilities. The new multi-lingual website, enriched with media and seamlessly linked to the CRM system, significantly improved user experience and engagement, making MyFutureChoice’s services more accessible to a global audience. The CRM system’s implementation enhanced the efficiency of customer management and played a crucial role in the growth of their client base. The local-focused, multi-channel marketing campaigns successfully captured the attention of the targeted demographic, leading to a significant increase in brand visibility and market share. These campaigns, particularly the innovative use of automated WhatsApp messaging, were instrumental in creating more personalized and impactful customer interactions.
The success of MyFutureChoice’s marketing and digital transformation is a testament to the power of a well-executed, comprehensive strategy in the educational sector. Not only did the company witness a substantial increase in revenue and client base, but it also laid down a robust foundation for future growth. The approach taken by MyFutureChoice, with its focus on localisation and utilisation of diverse digital channels, serves as an exemplary model for educational service providers aiming to expand their reach in a globally competitive market. Looking forward, MyFutureChoice is well-positioned to continue its trajectory of growth and innovation, building on the successful partnership with its marketing team to explore new opportunities and markets.