MyFutureChoice

MyFutureChoice

Brief

Objectives

Develop and launch a multi-lingual website with comprehensive content, ensuring seamless integration with a CRM system.
Create a robust CRM system to efficiently manage customer and prospect data. 
Implement a marketing campaign tailored to schools, with an emphasis on international outreach. 
Compile a list of key contacts, focusing on Career Leads in schools. 
Establish a strong international presence through focused marketing efforts. 
Enhance brand awareness through innovative print marketing campaigns, utilising bespoke digitally printed postcards.

MyFutureChoice, an innovative provider of educational services, sought to significantly enhance their online presence to cater to a global audience. The primary challenge was to transition from a monolingual to a multilingual platform, ensuring accessibility and engagement for a diverse international user base. This transformation was critical in enabling MyFutureChoice to effectively showcase their services and reach a wider audience. To achieve this, a comprehensive revamp of their digital infrastructure was necessary, starting with the development of a media-rich, multi-lingual website. The website needed to not only be informative and user-friendly but also seamlessly integrated with an advanced CRM system to facilitate efficient lead generation and customer bookings. 

In addition to upgrading their digital presence, MyFutureChoice aimed to establish a robust CRM system that would streamline their interactions with both prospects and existing customers. This was vital for managing a growing international client base and ensuring a high level of service. The marketing strategy also required a significant shift, with a focus on localised campaigns that resonated with diverse educational institutions and stakeholders globally. This approach involved an intricate blend of targeted marketing tactics, including email marketing, social media engagement across platforms like Facebook and Instagram, and innovative use of automated WhatsApp messaging. The overarching goal was to not only expand the client base but also to create a more engaged and loyal customer community. 

Deliverables

Multi-Lingual Website Development and Content Creation
Successfully created a user-friendly, multi-lingual website.
Integrated the site with a newly developed CRM system for enhanced customer relationship management. 
CRM System Development
Developed a custom CRM system to effectively list and manage all customers and prospects. 
Building Key Contacts Database
Compiled an extensive list of key contacts, with a specific focus on Career Leads in schools. 
Targeted Marketing Campaign to Schools
Launched a comprehensive marketing campaign, reaching out to schools globally. 
Established a focused international marketing strategy to engage with diverse educational institutions. 
Print Marketing Campaign
Implemented a creative print marketing strategy using bespoke digitally printed postcards, enhancing brand visibility and engagement. 

Client Comments

The work by the team at Full Circle Marketing has been amazing and helped to lift the brand. Massive thankyou to FCM for all their work! 

Results

The strategic initiatives undertaken by MyFutureChoice led to significant achievements: 

/10
Revenue Growth

A remarkable increase in revenue, rating 10/10.

/10
Enhanced
Brand Visibility

A substantial improvement in brand visibility, achieving a 9/10 rating.

/10
Market Share
Expansion

Successfully expanded market share, particularly in international domains, with an 8/10 rating. 

/10
Brand Work
Excellence

Achieved a perfect score of 10/10 for overall brand work, reflecting the effectiveness and coherence of the marketing and branding strategies.

Conclusion

The strategic initiatives undertaken by MyFutureChoice resulted in a dramatic transformation of their digital and marketing capabilities. The new multi-lingual website, enriched with media and seamlessly linked to the CRM system, significantly improved user experience and engagement, making MyFutureChoice’s services more accessible to a global audience. The CRM system’s implementation enhanced the efficiency of customer management and played a crucial role in the growth of their client base. The local-focused, multi-channel marketing campaigns successfully captured the attention of the targeted demographic, leading to a significant increase in brand visibility and market share. These campaigns, particularly the innovative use of automated WhatsApp messaging, were instrumental in creating more personalized and impactful customer interactions. 

The success of MyFutureChoice’s marketing and digital transformation is a testament to the power of a well-executed, comprehensive strategy in the educational sector. Not only did the company witness a substantial increase in revenue and client base, but it also laid down a robust foundation for future growth. The approach taken by MyFutureChoice, with its focus on localisation and utilisation of diverse digital channels, serves as an exemplary model for educational service providers aiming to expand their reach in a globally competitive market. Looking forward, MyFutureChoice is well-positioned to continue its trajectory of growth and innovation, building on the successful partnership with its marketing team to explore new opportunities and markets. 

Our Work

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