Brief
MyHomeSolar, a brand under Warmer Home Installations Ltd, sought to redefine the solar installation market in the UK. The company’s ambition was to stand out in a saturated market where most solar companies offer similar products. Recognising the need for a distinctive brand identity that customers could trust, MyHomeSolar aimed to create a dynamic online presence. Full Circle Marketing (FCM) was tasked with developing an industry-leading website, showcasing the range of products offered by MyHomeSolar, and devising a comprehensive marketing strategy to launch the new site.
The challenge was multi-faceted:
This was underpinned by a need to move away from generic marketing approaches, instead focusing on creating a brand that would resonate with a broader customer base.
Marketing Strategy & Implementation
FCM embarked on a comprehensive digital marketing strategy to position MyHomeSolar as a market leader. This involved:
Results
The results of this extensive marketing campaign were outstanding. Rob, the Operations Director of MyHomeSolar, acclaimed the website as “the best in solar in the UK”. The website’s success was mirrored by its performance metrics:
Achieved at £2.37, the CPC was
significantly lower than targeted,
demonstrating cost-effective reach.
At £46.35, the cost per lead
was 26% lower than targeted,
indicating a more efficient lead
generation process compared
to previous efforts.
These metrics not only reflect the website’s success but also the efficacy of the overall marketing strategy. The combination of a well-designed website, strategic online marketing, and effective advertising campaigns positioned MyHomeSolar as a frontrunner in the UK solar market.
Conclusion
The transformation of MyHomeSolar’s digital presence illustrates the power of a cohesive marketing strategy combined with a strong brand identity. FCM’s approach, focusing on creating a customer-centric brand and an effective online presence, has set a new standard in the solar industry. The success of this project is a testament to the importance of understanding market dynamics, customer preferences, and leveraging digital tools to create a standout brand in a competitive market.
The strategic efforts employed in the MyHomeSolar project culminated in outstanding results, significantly bolstering the company’s position in the UK solar market. The newly developed website emerged as a benchmark in the industry, characterised by its user-friendly design, extensive product information, and efficient lead generation capabilities.
The integration of in-depth product details for brands such as Energizer enriched the site’s content, enhancing its appeal to both consumers and investors. The website’s design and content strategy successfully attracted a larger audience, as evidenced by a marked increase in online visibility and customer engagement.
The combination of targeted digital advertising campaigns and a robust SEO strategy yielded impressive outcomes. The campaigns on Google and Facebook surpassed the target of generating over 360 enquiries per month, demonstrating the effectiveness of the advertising strategy and the compelling nature of the ad creatives. The SEO efforts paid off within the projected timeframe, elevating the website’s ranking in search results and driving a significant volume of organic traffic. This comprehensive digital approach not only established MyHomeSolar as a leading authority in the solar industry but also set a new standard for digital excellence in the sector.