How to Create a Great Email Marketing Message

Email marketing is a great way to nurture your relationships with your clients and connect to new ones. However it’s essential to get your message right, otherwise, you might simply wind up bothering your recipients or putting them off.

To help you improve your emails and maximise your marketing efforts, try following these 7 suggestions.

1. Make the function of your e-mail clear

Before you create an email, think of exactly what you want it to do. Are you aiming to get your consumers to visit a particular page on your site? Or benefit from an offer you’re running?

Whatever it is, you need this message to shine through to your readers. Add clear call-to-actions and utilise strong action words to tell your customers what you want them to do and how to do it. Avoid having multiple or conflicting CTAs – these will just confuse your reader and make them unsure of what to do.

2. Give your consumers a reason to subscribe

It can typically be difficult to convince individuals to give out their email addresses, even if they have an interest in the items and services you offer. To get around this, provide consumers with a reward to opt-in to your marketing e-mails. This might be a content deal or a discount or voucher for your product or services.

3. Prioritise consistency

Utilising a constant format and schedule for your marketing emails is crucial. This will help your consumers to acknowledge your emails and know when to expect to hear from you. Find a design template that suits your business and utilise it each time. You should also send emails frequently and at a similar time.

4. Be considerate

If you’re going to utilise email to ask your clients to do something, make it as easy for them as possible. Arrange your emails for a hassle-free time when they can act on the deals you make easily. If they can’t then they’re more most likely to unsubscribe or stop opening your emails.

5. Do not neglect your subject lines

When you’re writing your emails, do not put all your focus on the primary text and forget the subject line. Your subject line will be the very first part of your email that your subscribers see and has to attract their attention and encourage them to open it.

In accordance with research, the best subject lines are short and punchy. Be imaginative, include of a call-to-action and avoid exceeding 40 characters.

6. Get the best tone

Attempt to strike the right tone when you’re composing your emails. A personal approach is generally the most successful – use the recipient’s first name and use a familiar tone. Ensure you keep your professionalism though, and be respectful.

7. Care about how your emails look

While it is necessary to invest plenty of time crafting your content, do not forget to make your emails aesthetically appealing too. Use font styles and colours that show your branding and are simple to view. It’s also vital to make sure that your emails are responsive and look excellent on a variety of screen sizes. Emails that are challenging to view or unpleasant to look at are often irritating and won’t get you the outcomes you’re searching for.

Consider the written material and appearance of your emails, plus the value you’re offering, and you’ll be well on your method to offering your consumers with an excellent email marketing message.

2018-08-16T13:21:40+00:00By |Email Marketing|

About the Author:

Emily is the Customer Experience Marketing Manager for Quotatis and specialises in content. She has been working in marketing for 3 years and enjoys investigating the psychology behind marketing and sales. For more information about Emily visit her Google+ profile.