Landing pages are an excellent tool when it comes to lead conversion. As long as they’re optimised effectively, you can generate an adequate amount of leads to keep yourself busy.
Discover 6 methods you can use to increase your landing page lead conversion and earn more money.
1. Understand where you’re going wrong
If you’re not converting, don’t simply look at the screen hoping something will change. Utilise online tools to see how your audience utilises your landing pages – you’ll quickly see where your visitors leave.
Discover why your visitors leave without converting then try to improve weak spots. You’ll be shocked by how a small text or colour modification can have a big effect on your lead conversion rates.
2. Match everything up
One mistake some online marketers make is to keep their landing pages generic, looking absolutely nothing like the advertisements customers have actually clicked on to get to your website. Keep your landing pages and advertisements consistent – consumers will be irritated by mismatched content.
3. Use social proof
Link to your social network profiles and offer reviews from previous consumers on your landing page. Social proof is a big thing for visitors – they wish to see that you have provided great service to other consumers.
Include sharing buttons if it’s relevant too – clients like to share what they’re doing on social media.
4. Make it simple
The minute you overcomplicate the process, your conversions will decrease. Make forms simple to complete and only ask questions that you need to know.
A good technique is to put the easy questions first to attract consumers and leave the more tough ones up until last.
5. Utilise design to draw consumers in
The look of your website has a substantial influence on lead conversion. You wish to draw your visitors’ eyes to the essential material.
Make buttons and forms stand out with contrasting colours and ensure that your site is easy to read.
6. Make your landing page responsive
Many consumers are using their phones to gain access to sites these days. You have to optimise your landing page for mobile for the best lead conversion rate.
Make sure that your website is responsive to every kind of screen size. If your visitor has to scroll down then along to find the ‘Submit’ button, it’s possible that they’ll give up.
Ultimately, the crucial thing is that you need to keep up with the analytics of your landing page. Continuously monitor your data and learn where you can make modifications to remain one step ahead of the competition.