Brief
Pure Windows and Doors, a newcomer to the window and door installation market, aspired to carve out a unique brand identity. Their goal was to diverge from the aggressive marketing strategies commonly seen in the industry, exemplified by companies like Safestyle. They sought a distinctive, more inclusive brand approach that would resonate with a wider audience. Our challenge was to conceptualise and develop a brand identity that aligned with their vision, creating a tone and style that fulfilled the client’s brief.
Brand Creation Process
Understanding Client Vision
Initially, we engaged in detailed discussions with Pure Windows and Doors to comprehend their vision and the target demographic they aimed to appeal to.
Market Research
We conducted thorough market research to understand the existing landscape and identify gaps that Pure Windows and Doors could fill.
Brand Identity Development
Our team focused on creating a brand identity that conveyed reliability, quality, and a customer-centric approach. We avoided aggressive sales tactics, opting for a tone that was friendly, informative, and reassuring.
Brand Guidelines
We developed comprehensive brand guidelines, including logo design, colour schemes, typography, and imagery. These guidelines were tailored to evoke a sense of modernity and trustworthiness, differentiating Pure Windows and Doors from its competitors.
Desktop Site Development
Showcasing the Brand to Investors
Development of a Mobile-Friendly Version
Results and Conclusion
The creation of a new brand identity for Pure Windows and Doors was a resounding success. The brand successfully distanced itself from the aggressive marketing styles of its competitors, establishing a unique presence in the market. The development of both desktop and mobile-friendly websites played a crucial role in showcasing the new brand to investors and customers alike.
Our comprehensive approach ensured that Pure Windows and Doors emerged with a strong, customer-friendly brand image that appealed to a broad spectrum of customers. This case study exemplifies the power of thoughtful brand development and its impact on positioning a new entrant in a competitive market.
Design
Development
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