Brief
Smart Heating emerged as a formidable competitor in the boiler market, aiming to challenge the dominance of BOXT by offering a broader range of boiler manufacturers and a comprehensive online customer journey. The vision was to enable consumers to seamlessly move from searching for a boiler to booking installation services, without being restricted to a single boiler model.
50Five, impressed by our proven expertise in online lead generation within the boiler industry, partnered with us to develop a full-scale digital marketing strategy. This collaboration aimed to propel Smart Heating to a leading position in the UK market, directly competing with BOXT. Our approach centred around simplifying the online experience for customers, incorporating intuitive queries that customers could effortlessly answer, thereby eliminating any superfluous questions.
Marketing Strategy and Development
To realise Smart Heating’s ambitions, we initiated a comprehensive branding process, starting from conceptual design to the execution of a robust SEO strategy. Our efforts encompassed the creation of a suite of marketing assets:
Ongoing Support and Achievements
Smart Heating emerged as a formidable competitor in the boiler market, aiming to challenge the dominance of BOXT by offering a broader range of boiler manufacturers and a comprehensive online customer journey. The vision was to enable consumers to seamlessly move from searching for a boiler to booking installation services, without being restricted to a single boiler model.
50Five, impressed by our proven expertise in online lead generation within the boiler industry, partnered with us to develop a full-scale digital marketing strategy. This collaboration aimed to propel Smart Heating to a leading position in the UK market, directly competing with BOXT. Our approach centred around simplifying the online experience for customers, incorporating intuitive queries that customers could effortlessly answer, thereby eliminating any superfluous questions.
Results and Conclusion
The combined efforts in branding, web development, design, and SEO have been instrumental in successfully launching Smart Heating’s service across the UK. In just one month following the launch, the results were remarkable:
Demonstrating significant
market interest and engagement.
An efficient £9.07,
indicating a high return on investment.
An impressive 15.92%, showcasing
the effectiveness of the marketing strategy.
These metrics underscore the success of our comprehensive approach, highlighting the impact of a well-executed digital marketing strategy in a competitive market. Our ongoing partnership with Smart Heating is poised to continue driving growth and establishing their footprint as a key player in the UK boiler market.
