Lead generation should be easy right? Get yourself a presence on the web, crawl Google get your website and rank you for content, and watch those leads come in. If only it was that simple. Whilst you may get a big amount of leads, the quality might be so great.

There are numerous ways you might go about generating leads, with your competitors no doubt trying their hand at a number of methods. What works for you may not work for another company, but make sure you have clear objectives and targets in place:

  • Consider the depth of your consumer base. What would be an affordable expectation for your campaign?
  • Do you want great deals of leads or would you choose to concentrate on getting fewer, but much better quality leads?

Regrettably, there is no one-size-fits-all tactic that will cater for your requirements. There are numerous methods you might use and a recent survey reveals the most reliable list building steps for both B2B and B2C.


Understanding Pay Per Click

Have you seen those little ads at the top of Google listings when you type something in? These are known as PPC ads and have actually been set up by businesses to capitalise on exactly what you’re browsing for.

Whilst Pay Per Click can be extremely rewarding, it can also be your downfall if not managed correctly. Whenever your link is clicked you’ll pay a fee to Google, making it crucial to convert a high percentage of these clicks.

PPC campaigns can target demographics, particular regions and exactly what’s searched on the web so there is plenty of scope. Start small and attempt to find out the search terms providing the most profitable returns.

Content is king

With Google continuously attempting to improve its technique for ranking websites, content has actually ended up being a substantial centrepiece. Non-duplicated original content is of the highest priority, dotted with the crucial words your clients will be searching for. Ensure it’s not ‘stuffed’ with keywords though – Google may penalise you.

According to research, companies using content methods can increase their conversion rates by 29% versus those who do not. If you’re having a hard time for ideas on material then consider ‘how to’ guides, case studies and whitepapers. Watch out for what is being said in your industry and ensure your material stays updated.

Obviously, always make it easy for readers to send their information to subscribe for newsletters and the most recent info. Make sure your consumers know the benefits of subscribing with call to actions. Now you have someone brand-new on your customer database.

Make the most from emails

Email marketing is without a doubt one of the finest list building tactics you can use. With a database loaded with possible customers it’s very simple to send out a targeted e-mail out with all the details they’ll require.

The most effective e-mails will have calls to action and strong factors to push clients from simply being interested, to purchasing the products. You can reach a broader audience by adding:

  • An informational but enjoyable introductory video
  • A list of tips and advice for readers
  • A reward such as a free trial.

You’ll have the ability to track how many people open your email and click the links too, giving you a much better way to discover which subject lines and calls to action work best.

Constantly have an excellent landing page which will help in being the last push for your prospective consumers. Do not give them a reason to leave your site empty-handed.

Increase your SEO

Want to be on page one among Google? So does everyone and the chances are you’ll be competing with lots of other businesses all aiming to do precisely the same thing as you. There are a number of ways you can climb the search rankings, which include:

  • Publishing regular fresh material which has a specific targeted keyword. Aim to restrict each post to simply one keyword but mention it a few times (in a natural way) during the post
  • Ensure your local Google listing is upgraded
  • Take advantage of all the tools available with a convincing page title and Meta description.